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Customer focus groups positively influences Customer support

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Dependent Variables

  1. Business model success

Independent Variables

  1. Customer focus groups
    "The number of tiers of customers, makes the product usage a more personalized experience."
  2. Entry barrier to first use of product
    "Initial investment before the actual usage of a product."
  3. Product quality
    "The ability of a product to perform its functions (“fit for purpose”)."
  4. Product ussage barriers
    "What does a customer need to do to be able to use your product. Download, fill out a form, go to a store, unpack a box, guess a serial code? Learn a strange language, install .NET."

Other (Mediating) Variables

  1. Customer Co-creation
    "enabling business and customers to both add value to a product"
  2. Customer communication effectiveness
    "Does the supplied feedback/answers answer the customers' questions? "
  3. Customer feedback
    "(valuable) Feedback from your customers about your product."
  4. Customer Fidelity
    "Is a customer likely to stay/keep using your product, or does he switch to another supplier/company."
  5. Customer Satisfaction
    "How happy are the customers with your product."
  6. Customer support
    "helping, listening, talking to your customers. Including community management."
  7. Insight in product value attributes
    "What a company knows a customer values in a product."
  8. Market Share
    "the percentage or proportion of the total available market or market segment that is being serviced by a company"
  9. Number of Customers
    "The amount of customers using your service/product."
  10. Number of product sales
    "how much of your product do you sell"
  11. Positive Feedback
    "Network effect of creating positive feedback."
  12. Product atunement
    "Create the product your customer wants/expects."
  13. Product value
    "How much do your customers value your product."
  14. Profit
    "Revenue minus costs. "

Propositions

  1. Customer focus groups positively influences Customer support
  2. Product ussage barriers negatively influences Product value
  3. Customer feedback positively influences Customer Co-creation
  4. Customer Co-creation positively influences Product value
  5. Entry barrier to first use of product negatively influences Product value
  6. Customer support positively influences Customer communication effectiveness
  7. Customer feedback positively influences Insight in product value attributes
  8. Customer Satisfaction positively influences Customer Fidelity
  9. Product quality positively influences Product value
  10. Customer communication effectiveness positively influences Customer feedback
  11. Product value positively influences Positive Feedback
  12. Positive Feedback positively influences Number of Customers
  13. Customer Fidelity positively influences Positive Feedback
  14. Insight in product value attributes positively influences Product atunement
  15. Product atunement positively influences Customer Satisfaction
  16. Number of Customers positively influences Number of product sales
  17. Number of product sales positively influences Profit
  18. Number of product sales positively influences Market Share
  19. Market Share positively influences Business model success
  20. Profit positively influences Business model success